Search Engine Optimisation

Technical fixes can show within weeks because they change how existing pages are crawled and rendered. New content targeting competitive terms typically takes three to six months to settle, and authority building is slower still. Anyone quoting a fixed timeline without seeing your site, your competition and your starting authority is guessing.

The mechanics have shifted, not the principle. AI answers are assembled from sources, and being one of those sources requires the same things ranking always did — clear structure, genuine substance, and enough authority to be treated as credible. What has changed is that thin content written purely to occupy a keyword no longer earns a click, because the answer is given before anyone reaches you. Content that has something specific to say is more valuable now, not less.

No. Publishing volume is a proxy people reach for when they have not decided what the site should rank for. A smaller number of pages that fully answer a commercially valuable query will outperform a high-frequency schedule of shallow posts, and cost less to maintain. Cadence matters far less than whether each page is the best available answer to something people search.

No, and any agency that does is either targeting terms with no competition or relying on you not checking. What we will commit to is a diagnosis you can verify, work you can inspect, and reporting that shows movement on the queries that actually drive revenue rather than a curated list of easy wins.

Then the problem is usually intent mismatch rather than ranking. Pages can rank strongly for queries whose searchers were never going to buy — informational terms adjacent to your commercial ones. We map query intent against revenue rather than volume, and often the recommendation is to target fewer, harder terms rather than more traffic.

Frequently, and it usually works well. We specify technical fixes precisely enough to be implemented without a translation layer — the exact change, where, and why it matters — rather than handing over a crawl export and expecting someone else to prioritise it. Where you have no development resource, we implement directly.